The Store H M Might Ring A Bell - 2440 Words

Erling Persson, a name that we don’t hear everyday, but in the fashion industry, he is well known. If you don’t recognize his name, the store HM might ring a bell. Erling Persson was born on January 21, 1917. He originally lived in a small town by the name of Borlange, in central Sweden. Later on in his childhood, he and his family moved to Stockholm in which is the capital of Sweden. He started out as a novelty salesman, and was inspired to open his first fashion store in 1947 after a trip to New York, where he had been impressed by efficient high-volume stores such as Macy s and Barney s. â€Å"Persson had little interest in fashion, but he understood modern retailing. The company s key selling points were cutting-edge fashions and†¦show more content†¦HM’s fashion oracle and head designer answers the question on how the company could possibly keep up with all of the trends around the world; â€Å"What comprises of this fashionable A-team you ask? We ll, its designers come from all over the globe; From Holland, South Africa to Japan. The entire team works from HM s design center in Stockholm, popularly known as the white room. It does not stop there however. The team works closely with a mind-boggling number of services to produce its range of apparel - 60 pattern makers, 700 suppliers and 20 worldwide production centers to be exact,† quoted from Clara Lu. â€Å"Although HM’s core operation relies on its designers, creative directors, and pattern makers to stay on top of the latest trends, it also uses the services of fashion trend forecast companies such as Worth Global Styles Network (WGSN). As a fast-moving retailer, it takes on an innovative direction in determining consumer interests through both traditional analysis and experimental augmented-reality technologies,† Continued from Lu. If that’s not enough, on HM’s webXsite, they have sections just for fashion trends, and articles of weekly fashion finds! The company focuses on street fashion, haute couture, trends from the 50s and clean lines from the 60s. They do this not just because they are on trend, but because they actually listen to what their customers

To A Utilitarian, This Would Not Apply As They Are Not

To a Utilitarian, this would not apply as they are not bound by the holy scripture, the divine command, they would view this as, it’s their own decision to decide what to do with their own body, no government, no authority or any other person can interfere on what their right is. It is their own absolute autonomy to make their own decision, whether they choose to die. Jeremy Bentham associates utilitarianism with ancient hedonism, where actions are resulting in the pursuit of happiness. It was him who established â€Å"act† utilitarian; where the decisions deal with each individual case analyzing the benefits and harm to promote to overall happiness, which would yield the best consequences. Every action and every decision would be weighted for†¦show more content†¦This would achieve the best health care system for the society; since we would be saving all the patients coming through the emergency room. Also, some patients feel hopeless when the clinicians are making their decisions for them, however, when clinicians are dealing with competent, rational patients, patients can take part of the decision making on their own treatment, the dilemma happens when the patient is not rational, incompetent, like a patient without an advanced directive for healthcare and being in a persistent vegetative state, or coma and unable to make their own decisions. An advantage to a utilitarian theory would be; if a terminal ill person wanted to die, and family members did not object to the person wanting to die, then the Mercy killing would be viewed as acceptable. Similarly, utilitarian’s are not bound to the holy scripture, so the command, â€Å"Though shall not kill†, also has no effect on what is morally right or what is morally wrong for a utilitarian person wanting to die, so if they majority of the family are okay with the person wanting to die by voluntary euthanasia, then it would be viewed as acceptable. However, the disadvantage to this would be, what about the minority? Being utilitarian, and being a minority would not be in your favor, because the majority would always win. What if your Grandma, who is suffering from a terminal illness,Show MoreRelatedUtilitarianism : The And Influential Moral Theories890 Words   |  4 PagesThe basis of act utilitarianism is maximizing utility, that is, doing the things that maxim ize happiness over suffering. Utilitarians reject moral codes that are based on customs or traditions given by leaders or supernatural deities because they judge the truth or justifiability of morality as its positive contribution to all beings. Both act utilitarians and rule utilitarians concur that the overall aim in determining the morality of our actions should be to create the best possible results, butRead MoreEssay about Using Utilitarianism to Address Abortion1286 Words   |  6 PagesIn this paper, I will be defining act utilitarianism and rule utilitarianism, use both standpoints from a rule utilitarian and an act utilitarian to decipher their responses to abortion, and investigate both claims to come to a conclusion if or if not utilitarianism is adequate enough argument to address abortion. First the definition of utilitarianism is, â€Å"An act is morally right if and only if it does more to improve overall happiness than any available alternative† (Farley). 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Next, I will giveRead MoreEthical Decision Making990 Words   |  4 PagesThomas 01/22/2012 Abstract Ethics is the branch of philosophy that examines questions of morality, or right and wrong. In this paper we will discuss the philosophical approaches used in ethical decision making. The two approaches that will be elaborated on are the utilitarian approach and the universal approach. Several questions will be addressed, (1) what is the utilitarian and universal approach? (2) How do we use them in the ethical decision making process and (3) examples of how it relate inRead MoreEssay about Kantian vs Utilitarian Ethical Parameters990 Words   |  4 Pagesstands before me in this paper is to address two situations and determine the ethical parameters in which a person should act. The two philosophical approaches that I will examine the situations with the Kantian and Utilitarian point of view. Kant deciphers his ethical questions by examining a persons motivation for performing an act regardless of the consequences. A person who utilizes the Kantian view believes that the only pure good is pure human reason without consequences. This pure human reasonRead MoreIn Famine, Affluence, And Morality, Peter Singer Argues1553 Words   |  7 PagesIn Famine, Affluence, and Morality, Peter Singer argues for the utilitarian system of ethics. To thoroughly understand this system, one must first accept the notion that the individual has a moral obligation to prevent something bad from happening if it is in their power to do so. For Singer, there is no inherently good moral compass one must strictly abide by. Actions that are considered good or bad differ based on the situation in question. Contrarily, Immanuel Kant asserts that there is intrinsicRead MoreCase Study : Applications Of Utilitarianism1339 Words   |  6 Pageschose to apply utilitarianism to is case number three. In cas e three, I am working for the number one car manufacturer in the country. Our latest model the Hipster is planned to be released but has potential brake issues. These brake malfunctions could cause serious injuries from accidents due to drivers being unable to stop the vehicle. The requirement is to submit a report and let consumers know that there is a recall after the government department approves the recall. However, this recall willRead MoreEssay on Bernard Williams and Utilitarianism690 Words   |  3 PagesThe utilitarian faces many problems because he loses any ability to live a personal life. By this is meant that in making decisions the utilitarian must consider the steps which lead to the highest level of goodness in society. The utilitarian reaches for the greatest good for the greatest number of people. Two main aspects dominate the light of utilitarian beliefs. The consequentialist principle explains that in determining the rightness or wrongness of an act one must e xamine the results that will

Dreamliner 787 Case free essay sample

Tara Lentini Week 3 Case Assignment Boeing: Dreamliner 787 Discuss the nature of the market structure and demand for the Dreamliner. What are the implications for Boeing and its customers? The market structure for the Dreamliner is that of an oligopolistic nature which means there are few aircraft manufactures who sell large quantities to its buyers. With Boeings biggest competitor Airbus unable to compete with the Dreamliner product, Boeing has the chance to take over the market for commercial aircraft. The demand for the Dreamliner is derived demand. Due to customer demand for comfortable fair priced airline travel, the demand for the Dreamliner will increase. Customers demand comfort during air travel and the Boeing Airliner promises added luxuries that will increase customer purchases to those airlines with a Dreamliner aircraft. The chief project manager for the Boeing, Tim Cogan stated, Its not Just an evolutionary step it borders on revolutionary. This statement is supported by many industry insiders. Kotler Armstrong, 2010, p188) With such support, the emotions of the airline companies umped at the chance to place an order even with the understanding that the estimated time for delivery was at least 4 years and there was little research to support some of the added luxury amenities. What examples of the major types of buying situations do you see in the case? Discuss the implications of each in terms of marketing strategy? A new-task purchase is seen with the Dreamliner due to the fact that it is a new product being sold by Boeing. The buying team is comprised of numerous members and the team must decide on specifications regarding the product. The marketer (Boeing) tries to reach as many key buying influences as possible but also provides help and information. (Kotler Armstrong, 2010, pl 73) The amenities of the Dreamliner will assist the buying team in making a decision whether or not the Dreamliner would be a good investment for the company and if so, how many to order. A straight rebuy is also seen in this case. Boeing listed the airliner at a price of $162 million with few customizable options for its buyers. (i. e. seating arrangements). Many aircraft buyers may have already been customers f Boeing and are familiar with their business. A straight rebuy is defined by Kotler and Armstrong as the buyer reorders something without any modifications. Once the buyer purchases the aircraft the straight rebuy buying situation will result in a quicker sale with fewer individuals making a decision on options and product specifications. List the specific features of the Dreamliner. What customer benefits result from each? PASSENGER BENEFITS: 60% quieter than other planes in its class It is always nice to sleep on a plane however, when seated near the engine it is difficult to rest due to the noise. Many corporate travelers will enjoy this benefit with the late and early morning travel legs. With the added legroom there will no longer be a need to specifically sit in the isle and more options that will equal the comfort of isle seats will come available. Lighting that automatically adjusts to time zone shifts Changing time zones can be difficult for anyone Circadian rhythms, which are the internal clock we all have which tells us when we it is time for bed and when it is time to rise. These clocks are not easily adjusted when changing time zones. The Dreamliner will posse lighting that imulates sunrise and twilight which will assist its passengers adjust to the change in time zones. (Micke, 2010) Higher cabin pressure and humidity reducing common flying symptoms such as headaches, dry mouth, and fatigue. All of these symptoms are not what most passengers look forward to; knowing the Dreamliner decreases these symptoms will make it a preferred aircraft for many passengers. Large overhead storage bins It is always daunting not knowing if your carry on will fit into the overhead storage bins. We have all witnessed a passenger beating their luggage esperately hoping it will pop in before the flight attendant comes by to take it to be stored in the cargo area. 19 inch self-dimming windows This is a wonderful feature for those who prefer a window seat but have to fght the sunlight to enjoy their flight. Wireless internet and entertainment system many travelers use the internet to stay connected while away. This option will give business travelers the ability to complete business while on the road. Time sensitive information can be conducted in-flight and travel will no longer be a burden for business travelers. The non-business travel can stay connected with family and friends to inform of flight status and arrival time. Also, wireless access will assist the passenger with passing the time during air travel. AIRCRAFT BUYER BENEFITS: For the buyer of a Dreamliner Aircraft, the marketing aspect will be a breeze. Passengers are always looking for comfort when flying and this aircraft offers many luxury amenities. Airlines with a Dreamliner in their roster will have the ability to sell luxury air travel to its passengers without the luxury cost. The Dreamliner will offer a ighter aircraft resulting in less fuel needed for flights. This aircraft could replace outdated aircrafts that are no longer economically fit. The 787 will expand non-stop markets for its customers with a fuel range of 8,500 nautical miles and a maximum speed of Mach . 5. (Kotler Armstrong, 2010, p187) Also, the Dreamliner offers passenger capacity of 210 to 330 depending on seating arrangement ordered by the customer. With multiple configurations, the buyer of the aircraft has the option to decide what seating confguration would best meet their airline needs. For example, Southwest Airline only offers economy class, so they would order a Jetliner with one type of seating confguration. There is no need for Southwest to ord er a Jetliner with first or business class on a Dreamliner. Other airlines may find it necessary to order multiple aircrafts with different seating arrangement to best meet its marketing and customer needs. Discuss the customer buying process for a Boeing airplane. In what major ways does this process differ from the buying process a passenger might go through in choosing an airline? The buying process for an airline placing an order or a Dreamliner would first have to recognize a need for a new aircraft offering the retire due to age may look at the Dreamliner as good solution to add new innovative products to their fleet. Next the buyer would have to recognize the general specifications and quantity needed of an item. Here a buyer of the aircraft would consult engineers and technical personnel to discuss the options available on the Dreamliner Aircraft. For example, the technical staff should be consulted regarding the wireless entertainment system on a Dreamliner. The control tower may need odifications to ensure interference will not be an issue with this type of system. Product specifications needed to meet the airlines customer and marketing needs would have to be listed. In this process, the team decides on the best product characteristics and specifies them accordingly. (Kotler Armstrong, 2010, p177) As for the Dreamliner, the airline would specify the seat options available. For example, Southwest Airlines only offers economy seating for their passengers. If Southwest chooses to purchase a Dreamliner, they would specify one seating option or their aircraft. Once the order is placed for a Dreamliner, the buyer should conduct a performance review to ensure the product will be delivered on time and to ensure they are aware of any problems that may arise. At this stage of the buying process the buyer assesses the performance of the supplier and decides to continue, modify, or drop the arrangement. (Kotler Armstrong, 2010, p179) Most passengers choosing an airline are looking for the least expensive direct flight to their destination. The buying process for an airline ticket for a few hundred dollars is ess complex than that of purchasing an aircraft for over one hundred million dollars. Many travelers have a preferred airline and do not shop around for deals. They use the preferred airline and earn air miles towards free flights. As for me, I do not have a preferred airline, however I do enjoy Southwest because of first come first serve seating. Yet, most travelers will look at price first, direct flight possibilities, and airport location before booking a flight. There is little thought that goes into aircraft options when a ticket is purchased. What marketing recommendations would you make to McNerney as he continues to try to resolve the problems with the 787 Dreamliner program? McNerney needs to stay fully involved in the operations of the Dreamliner to ensure all suppliers and manufactures are completing production on time. Performance reviews of the suppliers must be taken seriously and the decision to drop or modify the arrangement must be made in a timely fashion. With 70 percent of the work being outsourced to dozens of partnering firms, he cannot be blinded by incomplete or inaccurate production. The longer it takes to assess the supplier performance the longer the delay in production and delivery will be for the Dreamliner.