The Store H M Might Ring A Bell - 2440 Words

Erling Persson, a name that we don’t hear everyday, but in the fashion industry, he is well known. If you don’t recognize his name, the store HM might ring a bell. Erling Persson was born on January 21, 1917. He originally lived in a small town by the name of Borlange, in central Sweden. Later on in his childhood, he and his family moved to Stockholm in which is the capital of Sweden. He started out as a novelty salesman, and was inspired to open his first fashion store in 1947 after a trip to New York, where he had been impressed by efficient high-volume stores such as Macy s and Barney s. â€Å"Persson had little interest in fashion, but he understood modern retailing. The company s key selling points were cutting-edge fashions and†¦show more content†¦HM’s fashion oracle and head designer answers the question on how the company could possibly keep up with all of the trends around the world; â€Å"What comprises of this fashionable A-team you ask? We ll, its designers come from all over the globe; From Holland, South Africa to Japan. The entire team works from HM s design center in Stockholm, popularly known as the white room. It does not stop there however. The team works closely with a mind-boggling number of services to produce its range of apparel - 60 pattern makers, 700 suppliers and 20 worldwide production centers to be exact,† quoted from Clara Lu. â€Å"Although HM’s core operation relies on its designers, creative directors, and pattern makers to stay on top of the latest trends, it also uses the services of fashion trend forecast companies such as Worth Global Styles Network (WGSN). As a fast-moving retailer, it takes on an innovative direction in determining consumer interests through both traditional analysis and experimental augmented-reality technologies,† Continued from Lu. If that’s not enough, on HM’s webXsite, they have sections just for fashion trends, and articles of weekly fashion finds! The company focuses on street fashion, haute couture, trends from the 50s and clean lines from the 60s. They do this not just because they are on trend, but because they actually listen to what their customers